Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

Super Bowl 60 predictions have already begun since the NFL released the official logo for the February 8, 2026 game.

Jannik Sinner clinched his second consecutive Australian Open title with a dominant performance against Alexander Zverev in a highly anticipated final. The World No.

“New Balance has been a terrific partner from day one,” Cedric Cornelis, Tennis Australia chief commercial officer, tells me. “They have leaned into what makes the Australian Open ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Alternative investment giant Blue Owl Capital thinks it can maximize its TV exposure at a bargain price with a new marketing strategy: backing the underdogs in marquee tennis matches.

Naomi Osaka made her way onto the 2025 Australian Open tennis court on Monday afternoon ... Also present is the metallic Swoosh logo that wraps around the heel, alongside a smaller Swoosh design.

IMAGO / Xinhua Jannik Sinner is a shooting star in tennis ... as his signature Nike logo is in the shape of the animal. However, Sinner's Nike outfit at the Australian Open is drawing comparisons ...

Haier was recently front and centre at the Australian Open, as the Official TV and Home Appliance partner of Tennis Australia ...

A pair of blue rubber oven mitts with the AO logo will set you back ... spoons cleverly designed like tennis rackets come with the same price tag. Australian Open store. Oven mitts $30, serving ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

In the Nine suite, the giant fuzzy pink tennis ball sporting the company’s logo, which had dominated the suite in John Cain ...