World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Haier was recently front and centre at the Australian Open, as the Official TV and Home Appliance partner of Tennis Australia ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Simona Halep, a two-time Grand Slam singles champion who was ranked world No. 1 in women's tennis singles for 64 combined ...

Tennis player Gonzalo Oliveira has been provisionally suspended after testing positive for the banned substance ...

It’s unclear if they were inspired by the NFL’s Simpsons game or that one video of Wii tennis scored to the Challengers soundtrack, but either way, the Australian Open has come up with a bold ...

Novak Djokovic resumes his rivalry with Carlos Alcaraz in the quarter-finals of the Australian Open on Tuesday in a clash of two tennis generations. Djokovic is arguably the sport's greatest of ...

Emma Raducanu has crashed out of the Abu Dhabi Open in the first round after Marketa Vondrousova beat the British star 6-3 ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Golf Australia has listened to the concerns of leading players in making a significant decision about the format of the Australian Open.

Welcome to another edition of The Layup Drill. In this edition, Ichiro makes the Hall of Fame, a young Vietnamese American ...

Despite Melbourne's impressive sporting pedigree and near unrivalled major events résumé, it had never managed to crack into ...