Atlus is bringing back its popular storefront to sell merch tied to gaming properties like Persona and Shin Megami Tensei.

Persona began life as a spin-off from Atlus’ Megami Tensei franchise with the first game, Revelations: Persona, released in 1996 on the very first PlayStation console.

For reference, Atlus announced back in 2021—marking Persona's 25th anniversary—that the series had then sold a total of 15 million copies across all its versions during its lifetime.

Ports are fantastic, but we were hoping for something brand-spanking-new. In late 2021, Atlus took to the web to tease tons of events on the way for the 25th anniversary of the Persona franchise ...

A newPersona game is coming in 2023, Atlus announced in a press release as part of thePersona 25th anniversary celebration but it’s notPersona 6. The new project isn’t even a video game.

Persona 's 25th birthday hasn't been as spectacular as fans were hoping, but the ports kick things into high gear, even if they won't necessarily release within the window of the anniversary.

Merch ATLUS merchandise The booth at Anime Expo will have exciting merchandise to celebrate Persona’s 25th anniversary, alongside merchandise for other fan-favorite ATLUS titles.

Exclusive merch is now available on Shop ATLUS, including the 25th Anniversary t-shirt pack for $99.99, featuring each of the school settings from across the series.

Aside from the Atlus booth itself, Persona will also be taking over Lounge 21 on July 2. Anime Expo runs from July 1 through July 4 in the Los Angeles Convention Center.

2021 marks the 25th anniversary of the "Persona" franchise, which is owned by Sega and published by Atlus. The first game in the series, "Persona: Revelations" was released on September 20, 1996.

Atlus has teamed up with iam8bit to create a $400/£300 25th anniversary of Persona vinyl boxset. The boxset boasts eight and a half hours of "newly remastered" music from right across the series ...