On this week's episode of The MacRumors Show, we discuss Apple's apparent plan to launch a low-cost MacBook powered by an ...

Apple abruptly removed a controversial ad over the weekend, but it doesn't top Apple's biggest advertising fumble.

Apple is reportedly testing Anthropic's Claude and OpenAI models to replace Siri’s core AI, as executives weigh a shift away ...

Apple has marked as private its day-old The Parent Presentation video on YouTube, meaning that it is no longer available to ...

If you’ve been meaning to check out Apple’s new psychological crime drama "Smoke", you can now sample the opening scene on ...

Apple’s UAE YouTube channel posted an iPhone 16 Pro ad today, promoting the device’s Camera Control as a great way to snap ...

"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?

Apple TV+ is bringing William Gibson’s Neuromancer to the screen, and fans couldn’t be more excited about the news.

Apple apologized for its “Crush!” commercial, which showed a hydraulic press flattening a piano, record player, paint, and ...