On March 7, Grammy Award–winning rap artist Nelly hinted at the return of his clothing line, Apple Bottoms. “Don’t call it a comeback,” he wrote on his Instagram page. As most know, Apple Bottoms was ...

As anyone who follows her on Instagram knows, Dua Lipa lives life to the max—a philosophy that applies to both her near-constant vacations and her off-duty pop-star style. Dua seemed to embrace both ...

Apple (AAPL) reported fiscal first quarter adjusted earnings of $2.84 per share compared to the $2.68 estimate. Revenue was $143.76 billion versus a $138.40 billion expectation. Greater China revenue ...

Apple-bottom jeans and Crocs with the fur? Oh yeah, Crocs is actually making knee-high boots, complete with faux fur, with the help of rapper T-Pain. The official name of the new product is the ...

Add Yahoo as a preferred source to see more of our stories on Google. T-Pain is making sure fans can literally step into one of his most memorable lyrics. The 41-year-old rapper and singer has teamed ...

Bubly is leaning into nostalgia for the 2000s to hype the return of its seasonal apple flavor. The PepsiCo flavored sparkling water brand teamed up with Nelly’s Apple Bottom Jeans on a co-branded ...

Nelly tells PEOPLE about how "Low" helped carry the legacy of Apple Bottoms as his denim brand teams up with Bubly sparkling water Jack Irvin has over five years of experience working in digital ...

If you were around in the early 2000s, chances are you remember the lyrics to Flo Rida and T-Pain’s “Low.” The line “Shawty got them Apple Bottom jeans” wasn’t just a catchy hook, it was a pop culture ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Nelly's Apple Bottoms brand may have gone dormant for more than a decade, but its legacy carried on — thanks in part to the lyrics of Flo Rida and T-Pain's hit song "Low." The "Hot in Herre" rapper's ...