Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Shifting to a max of six minutes of ads per hour is nearly double the up to three-and-a-half minutes of ads that could play ...

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly ...

In an email to an ad buyer seen by Adweek, Amazon said it has “gradually increased” its ad load to four to six minutes per ...

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

A new report says Amazon has quietly doubled the number of ads that play on its Prime Video streaming service.