Generation Alpha includes those born in 2010 and onward. Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised to shape ...
Don’t look now but Gen Alpha already has billions in spending power—and they want Nike and Starbucks
If you have a Gen Alpha kid living in your home, chances are, you’re wondering where their financial, er, assertiveness came from. Anyone else have a 10-year-old who has been asking for cash gifts ...
Zoomers fear them. Boomers want more of them. Millennials will keep making them for the rest of the year. Born between roughly 2010 and the end of 2024, “Generation Alpha” is the demographic successor ...
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The most successful Alphas are those de Waal termed “populists.” Far from being mean-spirited, they maintain their positions through benevolent leadership, aiding in food acquisition and sharing, ...
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