Boston Celtics player Jaylen Brown started his own athletic company after reading that Kobe Bryant was planning on doing the same.

I just wanted to type those words out in that order. It has been over ... over the Minnesota Timberwolves. With all eyes on Ball's lower body, he trusted Kobe Bryant's Nike sneakers to keep ...

Kobe Bryant ... other Bruce Lee shoes for him this year? Yeah, we did the reverse Bruce Lee. Yeah, so it went reverse Bruce Lee, and then... I'm trying to think of the order of what we did.

As you approach your strategy, you have to know all three at ... I got the idea from Kobe [Bryant], rest in peace. Before he passed away, he was planning to launch his own shoe brand, sign ...

The people who work there know my order, my name ... But otherwise, I'm not a huge shoe person. If you asked me what shoes I have on right now, I couldn't tell you. All I really want is purple ...

How do you kick-start a new brand when you’re up against deep-pocketed competitors? That’s what Jaylen Brown is considering.

Nike has released many Kobe Bryant kicks and continues to honour the basketball player's legacy by releasing yet another colourway, the Nike Kobe 9 EM Protro "Gift of Mamba.