AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Till then, it is the Wild West.” As AI continues to redefine the creative playbook, one thing is clear—the future of advertising will not be human versus machine, but human and machine ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Arabian Automobiles Company's AI influencers Alpha Babe and BookToker discuss Gen Z marketing, co-creation, fake influencers and more.

As AGI rises in the tech industry, Hollywood grapples with existential questions of creativity and whether AI can ever be creative.

Fiverr Go is currently limited to vetted talent who maintain exceptional reviews. Since launching last month, Fiverr has added commercial licensing for voiceovers, improved watermarking, and enhanced ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here's what ...

But the reality was far more nuanced. The “death of cinema” has been habitually touted ever since the introduction of the TV, ...

Pixis, the AI-powered advertising solution helping brands improve ad performance and streamline workflows, announced its new brand identity to reflect its evolution and future vision. This rebrand ...

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...