Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares

Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.

Netflix and Prime Video all hitting or tying their best mark ever in Nielsen‘s monthly snapshot of TV use. The ratings service’s December Gauge rankings — which, due to a quirk of how ...

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The competition hosted and devised by Jimmy 'MrBeast' Donaldson is one of Prime Video's biggest releases of 2024, the streamer says.

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s endorsed currency during the upfronts this year, combines panels with data from set-top boxes and smart TVs.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured a new Gauge record with 43.4% of total TV watch time. In addition, YouTube, Netflix and Prime Video all hit record viewing levels.

and Amazon Prime Video -- set new levels in total TV viewing share for December -- the big holiday-season period -- according to Nielsen’s Total TV/Streaming monthly measure. YouTube rose to a ...