Microsoft is trying out a pretty unusual strategy to stop Bing users from switching to Google when they need to search for something. As spotted by Reddit users, if you type “Google” into Bing right now,

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Microsoft Bing is tricking unsuspecting users searching for Google by displaying a webpage that looks like Google Search.

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When you search for the word Google using Microsoft Edge's address bar, you'll notice that the result is loaded in Bing, but with a spoofed Google UI. This appears to be a way to trick people into believing that they're using Google.

People who go looking for Google via Bing may instead find themselves using a fake Google search that's actually Bing.

Microsoft Bing is displaying what is being categorized as a misleading Google-esque search page when users search for Google, making it look you are on the competing search engine.

And it isn't just users who've found the tactic a little underhand. On Twitter, Google Chrome's security chief Parisa Tabriz called the move a "new low" for Microsoft, citing it as “another tactic in [Microsoft’s] long history of tricks to confuse users and limit choice.”