Instagram is a leading news source among European Gen Z, while YouTube takes the top spot in North America ...

In YPulse's 2026 Shopping for the Home Report, we dive into why young people want dedicated spaces for their hobbies, how renters and homeowners differ on renovation and décor purchases, and why most ...

Gen Z’s biggest hobbies help them escape stress, express themselves, and stay connected with their friends… Gen Z’s biggest ...

Pinterest’s degrees of separation, Mullet "Reviews" Chinese buffets, and Gen Z’s six-month check-ins are all going viral.

According to Gen Z, social media, the job market, and the economy continue to be some of the biggest problems their ...

YPulse's Back to the Movies report digs into how Gen Z is changing movie culture, from fueling YouTuber films and viral ...

In YPulse's 2026 Personal Care and Beauty Shopping Report, we dive into why young consumers think drugstore beauty works just ...

In YPulse’s 2026 News Consumption and Trust Report, we dive into why social media has become the default way young people ...

Ash Dykes’ Congo expedition, Disney’s new witch series, and the “getting robbed but...” trend are all going viral.

Brands can join the celebration by creating products and campaigns that celebrate the traditions Gen Z is creating for themselves ...

WWE is joining the microdrama world. If any entertainment brand knows about dramatic storylines and cliffhanging rivalries, it’s WWE. So, it only makes sense that they’re partnering with ReelShort—one ...

Based on YPulse Brand Tracker ratings collected daily among 13-39-year-olds in North America (U.S. & Canada) between 12/29/2025 – 06/28/2026 Brands included in the analyses had the highest YScore+ ...