The Boston-based agency is supporting Asics with creator relations, media outreach and product seeding. by Julia Walker ...

Ultimately, she said Reddit has provided brands with an avenue to bring new science and data, not just promotion, to ...

The Purina brand is celebrating its Salute to Service Dogs program and 100 years of advertising next month. Golin Ketchum is ...

After three decades, McDonald’s ends FIFA World Cup sponsorship amid marketing strategy reset. by Campaign Asia-Pacific ...

As brands increasingly rely on controversy to drive KPIs, Chemistry Cultura's Daniela Gil argues that cultural relevance ...

Zohran for NYC senior adviser Zara Rahim and ‘Subway Takes’ filmmaker Anthony DiMieri discussed their social media strategies during Advertising Week New York on Wednesday.

Good morning! Going to PRWeek’s 40 Under 40 event tonight in New York City? Drop us a line and let us know what table you’re at!

At PRWeek’s annual conference, brand leaders and creators shared why surrendering control to unexpected banter and anti-bougie trips drives authentic relevance.

A weekly roundup of app and tech news. by Julia Walker ...

The reality is data centers can be very unpopular. So companies are adopting local public affairs strategies that prioritize early town hall engagement and transparent risk disclosure to earn ...

The delivery platform activated a Crash Out Corner in Madison Square Park, the No. 4 ranked location for crashouts in New York City.

Group's CEO outlined growth opportunities, competition and his plan to control talent turnover. by Emmy Liederman ...