Having carved out a name for itself as “the dupe brand”, MCoBeauty’s marketing director shares why taking a local market ...

Creators have become “integral” to how Unilever does marketing, as it seeks to drive cultural relevance for its brands.

The campaign builds upon the brand’s use of British humour in advertising and highlights its product and service offering.

Convenience grocery stores disproportionately benefit from shoppers being unable to find products in their main supermarket, these retailers account for around one fifth of grocery sales but represent ...

Whether it’s confiding in a manager, finding a trusted ally or reaching out wider for support, small actions can help ...

Specsavers has found great success through the use of humour in its marketing for decades now - and behavioural science tells ...

Following its decision to rebrand from Phoenix Group, the retirement brand plans to make Standard Life “more relevant to more ...

While premiumisation has been a priority for decades, Diageo must also go after consumers at lower price points to drive ...

While on paper marketing is indeed a cost, this is a short-sighted attitude that reinforces the idea it is discretionary.

From burnout to stalling progression and self-consciousness over skills, marketing leaders discuss how to improve morale.

AI literacy and performance analysis are also among the fastest growing skills for UK marketers, according to exclusive ...

With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...