By Cassie Gilbert Think about how you make big decisions in real life. Before booking a trip, buying new tech or trying a spot in town, what’s the first ...

Uy For most of my career, success in content was measured by the size of the crowd. At McDonald's, I worked in social media ...

Responsible marketers therefore need to define not only what AI can optimise, but what it must never optimise for.

In our second episode of Content Unpacked – our long-form video podcast interview series presented by Niche Media and Content Marketing Mag – our guest is Erica Valenti, the Integrated ...

Welcome to the inaugural episode of our brand-new long-form video podcast interview series Content Unpacked. Presented by Content Marketing Mag and Niche Media, this monthly series will feature a ...

Do you still say “por qué no los dos?” Fear no more, as the Old El Paso girl makes her return for a new campaign celebrating the double layer taco hack. Mia Agraviador became an internet sensation at ...

For marketers managing distributed networks, the juggle between central control and local relevance is constant. The latest case study from Taguchi and VetXtend offers a clear example of how to ...

Subway announces the limited-edition SubDog via politics, after the product gains traction after a social media prank. As many brands subscribe to the April Fool’s prank to draw awareness to their ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

For brands, authenticity means communicating a human touch by sharing real stories and engaging in meaningful conversations. This is particularly relevant for marketing toward Gen Z, who are tired of ...

New York-based beauty brand Maybelline scored a marketing hit this month, with viral clips of London’s public transportation looking its best. Two videos over the past week caused a stir online and ...