Highspot’s latest report uncovers why companies pouring resources into AI still struggle to improve sales performance. The ...

Product demos may seem like a surefire way to win over prospects, but overreliance on them can stall sales cycles. Today’s ...

A growing wave of attacks on SaaS CRM platforms is overwhelming outdated cybersecurity defenses. AppOmni’s Zero Trust Bridge aims to turn these vulnerable systems into proactive sources of real-time ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

NiCE Interactions 2025 marked a pivotal moment in the company’s evolution, not just as a premier provider of customer experience technology but as a forward-looking orchestrator of human-centric, ...

Studies show that marketers are cautiously investing in generative AI (GenAI) to enhance their marketing technology (martech) stacks. However, a gap between investment and understanding continues to ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Artificial intelligence is poised to become a key player in helping businesses fix their broken forecasting efforts. According to current research, 81% of more than 2,000 business leaders at privately ...

Agentic AI’s potential for improving customer satisfaction and streamlining workflows is bolstering its appeal in customer service circles and fueling what could be a US$47.1 billion market by 2030, ...

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers have concerns, industry leaders increasingly see AI as essential for ...

CRM and customer experience (CX) vendors are retooling their platforms to better integrate with existing business applications without employees realizing they’re using generative AI-powered ...

Many companies are investing heavily in flashy customer experience (CX) technology, yet customers still aren’t seeing the meaningful improvements they expect. Why? Businesses are falling into the over ...