Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and ...

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman.

Google authentication2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’ Multichannel rights are an important part of digital marketing, and now is the time to make sure you have ...

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses ...

How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear ...

For brands, having an opportunity to leverage the Super Bowl is marketing gold. Fans, celebrities, pro athletes and the hordes of national media members trek from across the globe to take in the ...

Audible's marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible ...

Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.

As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it ...