Global agency network to integrate creative, media, and client services under a unified Media++ strategy.

The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...

Articles written by Kruti Berawala ...

Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in ...

DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of ...

Design tool? Think again. The latest Canva Create rollout pushes into campaign creation, content localisation, and AI-powered ...

Infiltrating the matrimonial columns, Paisabazaar flips the script on romance—putting credit scores where horoscopes used to be.

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

Articles written by Saumya Baijal ...

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Does your brand focus on consumer education? The brands that teach today will be the ones that lead tomorrow, says Stratedgy's co-founder.