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Kedarswamy Ravangave, head of marketing for consumer and commercial banking at Kotak Mahindra Bank, is not the stereotypical ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into ...

When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s ...

Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value ...

Articles written by Vedant Kedia ...

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.

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As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...