Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best ...

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small ...

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page ...

Transaction IDs can benefit the ecosystem, but not if they cause information asymmetry. Solutions need to reduce bad ...

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making ...

Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ...

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren't sold on virtual influencers.

Four years and several lawsuits later,, CEO Joanna Drews is more than ready to get HyphaMetrics moving forward again.

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...

AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and ...

The ad industry is still smarting from last week’s news of a laissez-faire set of court-ordered remedies after Google was ...

Minute Media acquired VideoVerse to create more short-form video across its portfolio of sites and to improve video ...