As White Friday, the Dubai Shopping Festival, Ramadan and the year-end gifting season approach, brands face a critical ...

Publicis Groupe’s $2.2 billion acquisition of advertising technology company LiveRamp has moved closer to completion after ...

Marketing loves a crisis. It can name five already faster than it can fix them: AI as infrastructure, the consumer reset, the ...

Independent creative public relations agency The Romans has launched its Sports & Entertainment division in the Middle East ...

Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is ...

Drinkit has launched its “Proud to Grow in the UAE” campaign, featuring local artists, UAE-based brands and regional ...

Netflix’s ability to sustain double-digit revenue growth will be in focus when it reports earnings, as advertising and price ...

SHEIN has expanded its Middle East Marketplace with more than 600 sellers now signed up, as the online fashion retailer ...

Last week I realized: She doesn’t want love letters anymore. She wants a one-night stand. Cheap. Fast. No commitment. Chinese ...

Red Bull has signed UAE cricketer Aayan Afzal Khan, a rising all-rounder who has made more than 75 international appearances ...

Ali Fakih has watched L'Oréal Middle East's retail map get redrawn twice, once by disruption, once by AI. As Divisional General Manager of L'Oréal Middle ...

UK-based luxury serviced apartment and branded residences company Cheval Collection has unveiled a refreshed brand identity and redesigned digital platform, ...