Swapnil Lal steps into the CMO role as a catalyst to drive market expansion, brand evolution and high-velocity growth across ...

Quill ran the full campaign for Open Masters Games, spanning strategy, creative, social media, digital, PR and production.

HAVAS Life Middle East's Carlo Nakhle explains how GLP-1 is no longer just a medical story; it is a brand, communications and ...

TBWARAAD's Tony Kayouka shares how social media systems are optimised for continuity, while the real world is not.

"As the boundary between gaming and the creator economy dissolves, the next generation of play will be a fully-fledged ...

Feedback Market Research and AccuPanel have partnered to launch an AI-powered FMCG consumer panel in Saudi Arabia, offering ...

Elevate, a strategy and growth consultancy founded in Saudi Arabia, has announced Kasswara AlKhatib as its new Chairman of ...

Findings from BackLite Media report: 80 per cent campaign recall within seven days of exposure and 68 per cent uplift in ...

Media isn’t just evolving. It’s being redefined. The recent bidding war for Warner Bros. Discovery between Netflix and ...

Keel Comms’ Joyce Succar shares why Middle East CEO communications must move beyond visibility and lead with clarity, empathy ...

Ewen Sturgeon has been appointed as the EMEA Chief Executive of WPP Creative. The appointment moves Sturgeon’s role as EMEA Chief Executive of VML, to a new group role where he will represent all the ...

Air Arabia reveals a deep dive into the strategy and roll-out of the campaign launching its newest route to London.