The report positions anime as a dominant youth language in KSA – one that informs identity and fuels creativity among the ...

This review of Campaign's selected works from September is by Miguel Rojas Ruiz, Director of Brand Marketing at Rove Hotels.

Saudi Arabia's media group SMC Media announces plans to acquire a stake in Aleph Group as part of its global expansion ...

MRM MENAT’s Derrick Nyirenda explains the ABCs that brands must master to build loyalty and a business that lasts.

Spotify’s ‘Blend’ playlists combine two users’ music tastes into a single playlist, creating a shared experience that’s both ...

OOH is no longer just about size or frequency. IKEA’s Carla Klumpenaar says it’s about showing up in a way that feels ...

Empyre Communications will lead the event’s full PR strategy and media outreach, spotlighting Dubai as a hub for coffee trade ...

Priya Cima will lead talent development, organisational efficiency and culture, and change management at TBWARAAD.

The Rotana Media - Scene partnership includes the co-production of a collection of micro dramas and short-form series in the ...

Havas Life Middle East's Carlo Nakhle explains how the trust economy of healthcare is being rewritten in the region.

SpeakUp's Nick Zhuchkov explains how attention now moves through a network of algorithms that reward clarity and consistency over noise.

The MMA rebrand involves a clear mission, new visual identity, modernised brand architecture, and continued investment in ...