Katy George, Corporate Vice President of AI & Work Transformation at Microsoft, joins the Edelman Trust Institute's Drake ...
CMO tenure has dropped 35% since 2010, and marketing leaders who started their roles in 2022 lasted an average of just 2.6 ...
As part of Advertising Week New York's AWPlaymaker Awards series, we caught up with the Sports and Entertainment team at WPP ...
Choosing a position can make executives nervous. If a brand becomes more specific about what it believes and whom it serves, ...
Dan Baptiste, Executive Vice President, Skyword, joins Modern Marketing and Measurement to discuss how brands can build ...
Researchers also need to understand what advertisers will do with the findings. Media buyers make decisions about audiences, formats, creative, budgets and channels, and research has to get specific ...
Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S.
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: ...
Traditional attribution and promo codes share the same blind spot. They reward the interaction that closes the sale rather ...
As part of the AWPlaymaker Awards, AW360 spoke with Troy Smith, North American Athlete Marketing Lead at EA, about the ...
As consumers navigate increasingly digitally saturated lives, one truth has become impossible to ignore: people are actively ...
The brands that win the next generation of car buyers will not just show up where consumers are shopping. They will show up ...
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