Health supplement brand Humann selected WorkInProgress as its first creative agency of record after an unorthodox four-week pitching process.
After 43 years at GS&P, Silverstein reflects on the work, the people and the creative partnership that defined his career.
The shops will share duties including creative development, brand positioning, voice and copy, with New York eyeing a 2027 opening date for the first of its five city-run grocery stores.
The global chief creative officer also dishes on Ikea’s Skyrim stunt, the rise of rapid prototyping and why unusual connections are the key to creativity.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...
Bear Meets Eagle On Fire and +61 send their intergalactic villains—including their Supreme Leader—back into battle.
Expedia Group CMO Jochen Koedijk on how the travel marketer reorganized its team and workflows to make the most of AI.
Marketing executives from Crunch, Vineyard Vines, Gorilla Glue and Lovesac share career tips and advice on how CMOs can handle downsizing to small or mid-size brands.
Better Half and Smuggler created the campaign, which frames the handshake as the starting point for legal agreements.
This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.
An invite-only, off-the-record Ad Age CMO Roundtable connects senior marketers to share strategies for adaptable teams, ...
Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.