In today's digital era, physical printed branding materials are often overlooked. A concerning amount of business owners are dismissing print media as "obsolete" and unnecessary. However, print media ...

The world is now a digital space where most of everyone’s routine revolves around gadgets. One sector that this digitization has majorly influenced is print media. For example, in the U.S. Census ...

In the last 20 years, we have seen massive shifts in marketing dollars from print advertising to digital. Newspaper and magazine ads were replaced with online banners, and radio and television shifted ...

The internet offers brands countless avenues for reaching target audiences right where they are, which has led to explosive growth in both the number and variety of digital marketing tactics. When it ...

Following the Centre’s proposed 26% print advertising rate hike, state governments are expected to revise their DIPR rate cards upward, a move that, media buyers say, could add at least Rs 450–500 ...

The Central government is expected to hike print advertising rates by around 26% after the Bihar elections, the first revision in five years. The move, experts say, could significantly boost newspaper ...

It’s true: We live in a distinctly digital age. The well-documented decline of print publications has coincided with the proliferation of digital media over the past 25 years. According to the U.S.