EL SEGUNDO, Calif.--(BUSINESS WIRE)--Hot Wheels announced today its official sponsorship of Tony Hawk’s Vert Alert in Salt Lake City, UT and X Games California 2023 in Ventura, CA in support of its ...

Skateboarding legend and familiar-looking guy Tony Hawk has partnered with Hot Wheels on their first ever fingerboard line. It’s called Hot Wheels Skate, and the collection includes a wide range of ...

It’s not always easy to explain why something was once popular. Fads come and go all the time, and many of them seem strange in retrospect. (Sometimes they’re even weird in the moment. Looking at you, ...

Hot Wheels will also make a donation to Hawk's Skatepark Project, a nonprofit organization that aims to expand access to parks in underprivileged communities Natasha Dye is a Writer-Reporter for ...

Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy ...

Skateboarding icon Tony Hawk is partnering with Hot Wheels to release a new line of skateboards for kids to ride with their fingers instead of their feet. A "fingerboard" allows kids to simulate their ...

Hot Wheels was a major part of skateboarder Tony Hawk’s childhood. How could it not have been? As the action sports legend points out, he and the brand were both born in the same year—1968. In fact, ...

If you plan to take on a toy line with an established brand that’s been around for almost 25 years, you need to bring something new to the playroom. For Hot Wheels, hoping to take on Tech Deck’s ...

For years now, skating legend Tony Hawk has seemed to be everywhere: On Instagram (7.5 million followers, on NBC Olympics coverage, on Twitter (4.5 million). If you're wondering, this week he was in ...

Tony Hawk is ready to hit the skate park for some finger ollies! The skateboarding legend teamed up with toy giant Mattel to develop a beginner-friendly line of skate toys with Hot Wheels, announced ...