With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to ...

Fiksu, a company that helps app publishers drive installs via a real-time bidding marketplace for ad impressions, is to start supporting Facebook’s mobile app install ads. The news means that app ...

In August, Facebook announced it was testing new ads in the mobile news feed aimed at driving app installs. Now Facebook is making those ads available to iOS and Android developers widely. In early ...

As the mobile app marketing landscape evolves at lightning speed, I’m reminded how important it is for marketers to constantly assess new ways to identify and reach their most loyal customers. Savvy ...

The move will let iOS users download apps to their device without leaving Pinterest, with the visual bookmarking platform has been testing the feature with the likes of Glu Mobile, Stash and Ibotta ...

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...

What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad revenue can’t keep up. As such, app developers are looking for ...