In an era of abundant data and AI-powered optimisation, marketing has become more precise, but also more predictable. As brands double down on rational decision-making, they risk converging on the ...
AI is likely to dominate conversation at next week’s Cannes Lions International Festival of Creativity, but a new study suggests CMOs should prioritise the bigger picture of how their organisations ...
LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...
A new generation of dating apps are leaning into the idea that being fit and exercising can lead to finding love – a concept that isn’t necessarily new but is getting a 21st-century makeover that has ...
WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...
For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Not a customer yet? Read daily effectiveness ...
An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.
Campaigns with a 50:50 split between brand and performance deliver the strongest effect on both short- and long-term business metrics. For shorter campaigns (1-4 weeks), the effects observed were, on ...
Part of the Marketer's Toolkit 2026, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.
This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.
This report examines the key trends that are driving the future of commerce media.
This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.
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