Google Merchant Center now lets retailers set up Fast Delivery in six countries, with eligible listings showing labels like ‘Get it by [Date]’ and appearing under the ‘Get it fast’ filter in the US.

Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to ads displayed within AI-generated answers. An SEO professional and ...

Google is testing a new ad format below AI Overviews, with an image on the left and the title and description on the right under a ‘Sponsored’ heading. An SEO professional and SERP analyst with over ...

Google is experimenting with a new default position for Chrome's AI Mode side panel, moving it from the left to the right while preserving users' existing alignment preferences. Venkat is a senior ...

ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a change that could help advertisers drive more clicks. ChatGPT ads are now showing a CTA button within the ad.

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates ...

Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match ...

Google is testing a grey box design for Shopping ads instead of the usual white background, though the new version appears to be missing the 'Shop now' button An SEO professional and SERP analyst with ...

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates ...

From images to pop-ups, page load speed to site navigation, here's a roundup of top UX mistakes and how to fix them for improved SEO. In today’s market of evolving website functionality, UX design has ...

How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad McCourt explains how XPath ...

The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others prefer answer engine ...