OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...

Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more ...

Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands.

Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value ...

Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of ...

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...

Eighty-five percent of advertisers plan to increase spending on retail and commerce media networks over the next year, ...

Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that ...

As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at ...

Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold ...

Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven ...

AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.