A new study by LIONS Advisory and TOURISE has called on tourism brands to strengthen creative storytelling, personalisation ...

OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform's ...

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, ...

For CPG companies, the past six months' disruption has created a more complicated challenge than selling to a cautious ...

IMI Media Academy and the Abdulla Al Ghurair Foundation (AGF) have launched a five-year partnership aimed at developing Arab media talent, with plans to reach ...

As White Friday, the Dubai Shopping Festival, Ramadan and the year-end gifting season approach, brands face a critical ...

Publicis Groupe’s $2.2 billion acquisition of advertising technology company LiveRamp has moved closer to completion after ...

Marketing loves a crisis. It can name five already faster than it can fix them: AI as infrastructure, the consumer reset, the ...

Independent creative public relations agency The Romans has launched its Sports & Entertainment division in the Middle East ...

Drinkit has launched its “Proud to Grow in the UAE” campaign, featuring local artists, UAE-based brands and regional ...

Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is ...

Netflix’s ability to sustain double-digit revenue growth will be in focus when it reports earnings, as advertising and price ...