Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Opinion
Nike’s revival: A tie-up with Kim Kardashian’s Skims label might just do it
Sportswear major Nike is set to launch its NikeSkims range. While its past deals with fashion labels have been let-downs, this one could help the company achieve the turnaround it so badly needs.
Kim Kardashian set to launch new Skims brand in partnership with Nike
Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims.
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Nike, Kim Kardashian’s Skims partner on new brand
Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock one of its first pops under new CEO Elliott Hill. Nike and Skims will produce a line for women called NikeSkims. It will include training apparel, footwear and accessories.
Nike, Kim Kardashian set for major SKIMS collab
Kim Kardashian teams up with Nike for NikeSKIMS, a body-contouring activewear brand blending style, performance, and innovation.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Nike Stock Jumps As Jefferies Recommends Buying ‘Aggressively’
Analysts urged investors to "aggressively" buy shares of the retailer, projecting that they could add more than 40% in value.
Milwaukee Journal Sentinel6d
Nike partners with Kim Kardashian's Skims shapewear brand: 'We're incredibly excited'
Nike is keeping up with Kim Kardashian's shapewear brand Skims. The sportwear giant and beauty mogul billionaire are teaming up to launch a "new brand" that they say will "disrupt the global ...
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‘Proud of You Bestie’ — Kiyan Anthony’s Mom La La Shares Reaction to $1.7B Worth Kim Kardashian’s Brand Collab
Kim Kardashian recently inked a multi-billion dollar deal with American sportswear giant Nike for her brand Skims. Following ...
Kim Kardashian frolics on the beach wearing leopard-printed bikini for mystery photoshoot
The “Kardashians” star, 44, was spotted shooting a mystery campaign on a beach in the Bahamas Tuesday. Kardashian stripped ...
Nike Shares Edged Up After Partnering With SKIMS To Boost Innovation And Style
Nike (NKE, Financial) partners with Kim Kardashian's SKIMS to launch an exclusive collection targeting the athleisure market.