Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy

Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.

Apple's M5 Max Chip Achieves a New Record in First Benchmark Result

The first Geekbench 6 result for a 16-inch MacBook Pro with the M5 Max chip surfaced today, and Apple has achieved record-breaking performance. In this unconfirmed result, the M5 Max with an 18-core CPU achieved a score of 29,
Cult of Mac

MacBook Pros with M5 Pro and M5 Max chips deliver major performance leap

Apple's newest M5 Pro and M5 Max-equipped MacBook Pros arrive, delivering unrivaled performance and additional storage.

Mac Studio 2026: Apple’s Biggest Desktop Leap Yet Is Coming

Apple’s Mac Studio could get its biggest upgrade yet in 2026 with M5 Max and M5 Ultra chips, more RAM, and a redesigned silicon architecture.

Apple Removes 512GB Storage Option From M5 MacBook Pro, Drops SSD Upgrade Prices

With the debut of the M5 Pro and M5 Max MacBook Pro models, Apple tweaked the available configurations for the standard M5 MacBook Pro. The 14-inch M5 MacBook Pro used to start with 512GB of storage,

Apple’s new $599 MacBook Neo borrows iPhone chip to make play for budget-laptop market share

A MacBook Neo on display at the “Special Apple Experience” launch event Wednesday at an Apple Store in New York. Apple debuted its newest — and cheapest — MacBook on Wednesday, finishing a three-day stretch of new hardware announcements that also featured a new iPhone 17e,