Amazon to shut down Freevee, integrate content into Prime Video
Freevee originally launched as IMDb TV. Amazon changed its name in April 2022. The platform’s shutdown comes about 10 months after Prime Video introduced an ad tier, which is now the default for users. Prime Video users must pay an additional $3 per month to go ad free.
Freevee Is Merging With Amazon Prime Video
While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.
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