Xbox has unveiled a refreshed look for its iconic logo, which features a return to the brand's classic green coloring.
A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox ...
CEO Asha Sharma and Executive Vice President Matt Booty are continuing to overhaul the gaming giant.
Xbox’s previous leadership under Phil Spencer spent the last few years letting the Xbox Series S and Series X slip away into ...
A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a ...
Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...
Xbox unveils a new logo, ditching the flat design that defined the game publisher's brand through the 2010s in favor of a ...