(Courtesy of General Mills) In 1927, Knox Reeves, a Minnesota advertising executive, needed to a slogan to go on a billboard for Wheaties, then a fledgling cereal brand that sponsored the radio ...
For years, the Wheaties slogan — "breakfast of champions" — has been invoked by beer lovers who pop open an adult beverage before noon. Now... It had to happen. For years, the Wheaties slogan – ...
As America approaches its 250th birthday, 5 EYEWITNESS NEWS is taking time to highlight the Minnesota places and people woven into the country’s story. For more than a century, generations of people ...
It had to happen. For years, the Wheaties slogan – "breakfast of champions" — has been invoked by beer lovers who pop open an adult beverage before noon. Now the cereal company is putting its name and ...