Psychologist Roy Baumeister reflects on his groundbreaking 1998 research on self-control and shares how it became the dominant theory despite its unpopular Freudian roots. Back in 1996, Roy Baumeister ...

Astronaut turns each round into a test of reaction: the rocket gains a multiplier, and the player decides when to lock in their winnings.

In my own work, I wanted to explore the fictional notion from William Golding’s Lord of the Flies about the power of anonymity to unleash violent behavior. In one experiment from 1969, female students ...

The ability to regulate our impulses and desires is indispensable to success in living and working with others. People with good control over their thought processes, emotions and behaviors not only ...

The design of the experiment allowed us to assess the impact that the treatments had on three user actions; clicking the I Voted button, clicking the polling-place link and voting in the election.