Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Search isn’t just links and blue titles anymore. AI answer engines are shaping what people see first, trust first, and buy first. As Erik Huberman, I see a clear shift: if you want to win attention, ...

Answer Engine Optimization, known as AEO, is emerging as a core strategy for visibility in a search environment where ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

For marketers exploring AI search, this year’s Black Friday weekend delivered both a moment of clarity and a series of questions. The websites of 20 large retailers from Best Buy to Etsy averaged ...

Physicians Digital Services, LLC (PDS), a healthcare-focused digital marketing agency, today announced the launch of its new Generative Engine Optimization (GEO) service, designed to help medical ...

December 29, 2025 – PRESSADVANTAGE – Search is increasingly less about scrolling a list of links and more about reading an instant, AI-generated response. Across major platforms, answer-style ...