There's a group of users on TikTok who call themselves the "Niche Community" (or "NicheTok") because their taste in memes is supposedly more "niche" than any other group. The community has fostered ...

A "baby with motion" has infiltrated memes this week, fascinating a wide portion of the internet with his swaggy moves.

At one point or another, every marketer and entrepreneur will have to decide whether to focus on a wide audience or a narrow one. Many choose to go with a smaller market—a niche. And there are ...

Cleveland's Case Western Reserve and Ohio State University in Columbus take the top two spots. Kenyon College, the University of Dayton and the University of Cincinnati round out the top five.

Lilly Singh is talking about sex a lot lately. “I feel like I want to tell stories that every exec is gonna be like, ‘No, that’s too niche,'” Singh told IndieWire during a recent interview. “The word ...

Fall is school choice season for families looking to get into limited-admission magnet or choice public schools and private schools for next year. Tens of millions of families nationwide have looked ...

McDonald’s creator Ray Kroc built his fast food empire by creating a niche. And no, its niche isn’t hamburgers. McDonald’s sweet spot–its unique value proposition–is offering a consistent menu ...