Our behavior seems to be built by evolution, and it's sometimes paradoxical. To borrow from the hard sciences, our behavior exhibits complementarity. We are largely felicitous to our family and ...

Human behavior is endlessly fascinating. We all walk around with our own quirks and habits, often unaware of just how similar or different we might be from others. You might be surprised to learn just ...

When you try to understand people and explain why they do what they do, what frame do you use? The most common, intuitive (and highly useful) approach is the “belief-desire” frame. That is, people in ...

What districts can do to overcome status-quo bias and get teachers to open boxes of new materials & access new digital tools.

This post was written with Jessica Minahan and originally appeared in the Harvard Education Letter. About 10 percent of the school population, or 9–13 million children, struggle with mental health ...

Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can. Large language models (LLMs) and generative AI chatbots are a new reality in SEO ...