Some brands reach billion-dollar status while others struggle to survive. The difference lies in consumer insights, strategic ...

The Consumer Price Index “is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services,” according to the Bureau of Labor ...

In consumer research, the term "synthetic panels" is gaining traction. While research companies view them skeptically, many marketers are attracted by their speed and cost-effectiveness. How much can ...

LONDON, UK. November 12th 2025 — Accelerating Brands Plus, the independent publishing house founded by author and behavioural ...

Text Callout : Key Takeaways - Consumer Sentiment: What It Is and Why It Matters Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole.

Mars Inc., the maker of chocolate, gum, candy and pet products, is turning to artificial intelligence to predict consumers’ reactions to foods — without the need for a taste test. As part of a ...

Variety's 'Strictly Business Live' conversation was recorded at Cannes Lions, and features Converge by Deloitte's Michelle McGuire and AWS' Ruba Borno The growth and productivity-unleashing potential ...

Cafeteria, a consumer insights platform that enables Gen Z and Alpha to earn for direct and private brand insights, announced a $3-million growth round, valuing the company at $22 million. The round ...

NBCUniversal has named Zoë Friend as Executive Vice President of Consumer Insights, under the company’s evolving Decision Sciences division. Friend will report to EVP & Chief Data Officer Will ...