Everyone remembers the moment they were asked and answered this iconic question in 2015: "What color is this dress?" Millions ...

Blame your brain (and not your eyes) for the way you see the dress. — -- Everybody, chill. There's a scientific explanation for why #TheDress looks black and blue to some people and white and ...

Ten years on from the blue and black or white and gold dress debacle of 2015, there is a new optical illusion item of clothing taking the world by storm, and it’s been worn by Melania Trump. After ...

Here's how our brains construct color in our environment. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In essence, how can colors appear ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...