For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it really is.

This blog is supposed to be about the concept that is called Web 2.0, so I suppose I had better take a stab at defining it. First, let's get the obvious things out of the way. Yes, it was a marketing ...

Why is Web 2.0 such a big deal? What are the Web 2.0 technologies? What do those technologies let you do? How does Web 2.0 change the user experience? How can Web 2.0 benefit my business? What’s the ...