It’s well known that good video creative can boost campaign performance. But good video creative is expensive to produce, difficult to test and the impact on down-funnel performance is often tricky to ...

Whether you're putting together a short film, a YouTube essay, or a social media reel, how you edit your video will ultimately determine its effectiveness. The ways in which clips are pieced together, ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

Agency network Dentsu International has expanded its partnership VidMob, with the latter's Agile Creative Studio now supporting Dentsu's Attention Ads Lab, with the goal of providing deeper insights ...

Creative software developer Adobe Inc. today launched into public beta test a new generative artificial intelligence video model, which the company claims is the first commercially safe AI video ...

As you set your 2025 professional goals, why not add one more—elevating your advertising creative? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape ...

Mobile performance marketers like DoorDash are hungry for more video ads to feed their paid social user acquisition (UA) campaigns. Problem is, internal creative teams lack the bandwidth to meet the ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...