The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a sign of things to come?

Albertsons is featuring video ads from CPG partners on its site. Albertsons Companies Inc. is adding video functionality to its retail media network.

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives ...