Technology and everyday life are slowly melding together. Once upon a time, Virtual Reality (VR) was science fiction. Now it’s transforming our lives and many industries in unimaginable ways. Probably ...

Macy's has launched virtual reality furniture shopping experiences in about 70 of its stores nationwide, with plans to expand the capabilities to 20 more stores by January 2019, according to a Macy's ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More For a lover of women’s shoes, it was a kind of heaven. Not that I would ...

There's no denying that the application of AR, VR, and mixed reality (MR) technologies in e-commerce is expanding. Various companies, such as Meta, TikTok, and other tech firms are creating new ...

Adi Robertson is a senior tech and policy editor focused on VR, online platforms, and free expression. Adi has covered video games, biohacking, and more for The Verge since 2011. Shopping in VR is one ...

Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at ...

Imagine “test driving” your next car in gym shorts, from your couch, while the kids watch a movie in the next room. That’s ...

Alo Yoga, a yoga and activewear and lifestyle brand, said it has launched an immersive digital shopping experience in virtual reality for the Meta Quest 2 VR headset. The app comes with VR integration ...

Walmart has applied for two U.S. patents that together potentially would allow consumers to use virtual reality equipment to browse for, handle and purchase Walmart merchandise in a VR setting, as ...

This VR experiment abroad showcases some of the company's future opportunities. Amazon recently took two more significant steps into the VR market. First, it partnered with HTC to sell the Taiwanese ...

I genuinely need a new bed this month. And with a small room and a large mattress, it’s imperative that I know what the next one will look like, whether it’ll go with the decor in there, and whether I ...

The days of going to a store to shop or browsing online may soon be over. Virtual reality technology has the power to transform the shopping experience. From transporting customers to another world to ...