From a business perspective, Universal, which is an American brand, has long been pursuing localization strategies. Starting with earlier introductions of local heroes in Tencent Holding's epic battle ...

Universal Studios plans to open its first Chinese theme park in September. Reuters reports Universal Studios' Beijing will open on Sept. 20. The theme park will feature experiences familiar to ...

Experience the magic of Universal on Parade at Universal Studios Beijing! This full parade features your favorite characters like Shrek, the Minions, Kung Fu Panda, and many more in an unforgettable ...

Universal is rolling out brand-new Butterbeer treats this spring, including desserts fans haven’t been able to try before.