Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

After receiving thousands of customer requests, General Mills is giving the people what they want. After receiving thousands of customer requests, Trix is changing up their cereal once again. In 1991, ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...

You'd think breakfast cereal would sort of sell itself at this point, but reminisce back to watching TV commercials during your childhood and you'll realize there is an all-out war to get inside your ...

Yes, some consumers are clamoring for cold-pressed beet juice and quinoa chips. But that doesn’t mean they don’t also want Red 40, Blue 1 and Yellow 6. General Mills Inc., maker of Trix, the iconic ...

Last week, General Mills announced it was bringing back the iconic shapes of its popular fruity cereal, Trix. This change comes on the heels of over 20,000 customer requests to re-instate the bright ...