Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

Two LEGO lovebirds sitting in a tree. Valentine’s Day gifts can be tricky. Flowers fade, candy disappears suspiciously fast ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Chinese toy company BanBao plans to beat Lego A/S in the introduction of sustainable plastic children's building blocks. BanBao's new building blocks will be produced by Biopromotions of Venlo, the ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

Whether you are young, old, or a time traveling Vulcan, something unites all of us globally: the innocent LEGO blocks that encourage creativity over spoon-fed entertainment. Have you noticed the ...