As you certainly know by now, clubfitting isn’t just for touring pros and single-digit players. This not-so-dark art is aimed specifically at helping higher handicappers improve. For all its amazing ...

With a global pandemic keeping most of us at home, it’s very likely you have some free time on your hands. Normally, this would be a good time to roll through the yearly equipment checklist to get ...

You hear teachers talk about it all the time on Instagram and maybe you’ve even come across it during a club fitting. But what exactly is spin loft, and why should you care about it? On a recent ...

This December, we’re going to have some fun. Each week, we’re going to talk about a distinct characteristic of the golf club. The goal is to educate and entertain, so you know just how each of them ...

Jin-Young Ko, the No. 1-ranked player on the LPGA Tour, swings the driver nearly 30 miles per hour slower than Brooks Koepka, the No. 1 male player in the world. Yet Ko uses a driver with 9 degrees of ...

Unlike with the other 13 clubs in a golfer’s bag, truly new putter technology is something of a rarity. Sure, new shapes and different head designs hit the market, models come and go, and novel insert ...

Ask anybody in the golf equipment industry—even the casual observer of golf club trends—and you’re likely to get a dissertation about iron lofts. Specifically, something like, “Of course you hit your ...